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HTML 
<h1>Fluffy Text Effect</h1>
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<h1>Fluffy Text Effect</h1>
 
CSS 
@import url(http://fonts.googleapis.com/css?family=Fredoka+One);
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@import url(http://fonts.googleapis.com/css?family=Fredoka+One);
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body {background: #00ddff;}
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h1 {
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  margin: 20px 0 0 0;
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  padding: 0;
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  text-align: center;
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  text-shadow: 0px 0px 10px rgba(255,255,255,0.6),
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         0px 0px 30px rgba(255,255,255,0.4),
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         0px 0px 50px rgba(255,255,255,0.3),
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         0px 0px 180px rgba(255,255,255,0.3);
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  color: transparent;
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  font: 800 80px 'Fredoka One';
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}
 

Fluffy Cloud Text Effect

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