A contact form serves as a channel of communication between your business and website visitors. While serving a crucial function in producing leads for your company, contact form design is frequently disregarded. How therefore can you ensure that the design of your contact form stands out from the competition? Let’s be creative and talk about some website contact form examples that might help your contact form look better.
Why update your contact form design?
A contact form has two major functions: providing consumers with a simple way to get in touch with you and generating new leads. To get individuals to submit their inquiries or get in touch with your business, you want to make this procedure as simple as you can.
This is quite significant given that over 80% of individuals have, according to studies, started a form before abandoning it altogether. Designing your contact form thoughtfully gives the following benefits:
- Enables you to showcase the personality of your brand.
- People will be motivated to fill out the form.
- The form will be easier to remember.
It sounds difficult to know just how to motivate respondents to fill out a form or emphasize your business. Fortunately, you can resort to a variety of research-based best practices while creating your contact form.
Contact form design best practices
The objectives you have for the contact form itself should be taken into account while updating the form’s design. The purpose of a contact form should be clear. You should make sure that your form is avoiding undesired spam while still requesting the proper quantity of information from form respondents.
1. Add a little character
A website without a personality is disliked by everyone. Likewise with contact forms. Don’t be hesitant to incorporate your brand’s tone of voice and style while creating your form. Respondents will feel more at ease using your form as a result.
By creating personalized error messages, you can bring individuality to your brand in another easy manner. Notify respondents through text that sounds like your company’s voice when they fill out a form incorrectly.
For instance, you may remark, “Hmm, it seems like the email format is wrong. Can you try once again?” rather than, “Error”. Even if anything goes wrong, maintaining a consistent brand while looking more personable may help keep your responders interested.
2. Keep colors consistent
Your contact form is an extension of your website’s branding, and it incorporates your brand’s colors as well. If you’re inclined to design a form in grayscale, you might want to think again. The appropriate colors can impact your respondent’s emotions and enhance their experience.
But you may utilize colors in your contact form design in other ways as well. Additionally, they may be used to draw attention to any essential information, such as red error notices or vivid orange CTA buttons.
Whatever hues you select, make sure they go well with the branding colors your business has previously created. Additionally, choosing colors with a contrast ratio that complies with online accessibility guidelines is a smart idea.
3. Showcase company branding
Your website, brochures, and business cards all feature your company’s branding. No exceptions should be made to your contact form. Respondents might feel more at ease by adding your company logo, unique typefaces, and other recognized brand components.
You never want someone to disregard your form because they think it’s spammy or out of place. The more your contact form design appears to have been created just for your website, the more probable it is that someone will fill it out and provide you with the data you want.
4. Personalize the introduction
A customized message is one appealing component that too many contact forms are missing. A personalized greeting will make respondents feel welcomed and let them know you’re eager to hear from them. The better these communications, the less generic they are.
Personalizing any form is critical, but it’s specifically critical for the one that invites contacts to get in touch with you. Distinctive message information in your contact form will help you stand out from the competition and establish a personal connection.
Tell your respondents when they may anticipate hearing from your company again. This information might make the difference between a person submitting their information and leaving your contact page.
5. Try an unconventional CTA
On contact forms, the majority of CTA buttons only state “Send” or “Submit.” However, there isn’t much information or appeal to these buttons. Although the language on the CTA button should be obvious, here is an excellent opportunity to be more imaginative and detailed.
The button wording on your website, such as “Talk to a Human” or “Give Us a Shout,” may further express the distinctive voice of your business. As part of your contact form design, try out goofy CTA button wording wherever suitable.
To find out which button text your audience prefers, you can always do some test clicks. Your ultimate objective is to assist users in filling out and submitting their contact forms. Therefore, even if the best-performing button content may appear a little monotonous, it is wise to continue with it.
Designing a contact form doesn’t have to be challenging or daunting. There are many things designers may do to somewhat improve the user experience. The most important thing is probably to pay attention to details and prevent uncertainty.
You may increase conversions by giving your visitors an intuitive, welcoming, and enjoyable experience by using the advice in this article.