It is more important than ever to have a web presence for your business but for some people, the internet is the only way to go and they ignore land-based locations completely. If you want your business to run purely on the internet then it needs to be in tip-top shape to be able to compete.
Do you understand how to make an ecommerce business successful, and more importantly how to do it now with all the challenges that 2023 will bring? Here you will be able to read about some areas that you can implement and fine-tune to help make your website become a conversion-heavy digital business now. First, look at a few how’s and why’s about the ecommerce world.
Why put your business online?
For some people a move from a land-based business to a digital one makes sense due to falling visitors or because they already ship items outside of their local area. Looking for customers further afield means being easily found on the internet and so making an online store is the way to go. Other businesses just suit the internet more than being in a shop.
For instance, if you were selling hosting solutions then you would be unlikely to need a high street store. Of course, the pandemic has also damaged the high street and land-based businesses. During the last year and especially over lockdown periods, online business has boomed with the help of the best SEO company in Singapore some websites were able to grow exponentially in a time where others were going bankrupt.
How big is ecommerce globally?
The convenience of ordering online has meant that online retail sales accounted for 14% of worldwide sales during 2019 and is now predicted to grow to 22% by 2023. That means ecommerce will take another 8% of all retail sales in just 4 years showing just how important online business is becoming.
The high street has been showing signs of decline for many years now and Covid has been the death knell for many businesses. The ones who are able to adapt can see a bright future as there will always be consumers but shopping and buying of services will happen more online. Currently, the ecommerce market is worth over $4 trillion so it is worth looking below at how to improve your website and drive more traffic to it.
Optimize for mobile phones and make an app
One other thing that web design agencies will do is to optimize your website for different browsers and devices. This is incredibly important as most business is done on mobile devices and not desktop computers. Most people use their smartphones for making purchases. The reason for that? Because more people have a phone than a computer and also, the phone is nearly always on or near the owner.
Just to make it clear how important mobile phones are, statistics show that over 70% of those $4 trillion of sales were done on a mobile device. That means if you don’t develop a mobile app or have your site running correctly on a smartphone you are cutting off two-thirds of the world’s consumers.
Search engine rankings are vital
Speaking of vital, Google Core Vitals arrived in May of 2021 and if your website doesn’t meet these requirements then your rankings will tank. Not everyone can be number one on Google for their chosen business but it is important to be appearing near the top on as many relevant searches as possible.
Professionals will be able to tweak your SEO and along with that make sure your core vitals are also optimized for a good UX score. Although keywords and content are still as important as ever, Google will now be looking at how your user experience ranks, and this will affect how you are seen in search results.
Use digital marketing
Digital marketing is the catchphrase you always hear when ecommerce and other businesses’ advertising is discussed. It simply means any form of marketing that is done digitally instead of in print, radio, or other media. It is becoming more important as people spend more time online for work and leisure and is an easy way to target a particular group.
Depending on what your business is, print marketing still has its place especially in the fashion industry. Email marketing is still used by many too but for the younger generation, email is a dinosaur. Most younger users are better targeted through social media and popular apps. One important area to remember is video.
Study your market and your audience
Do market research, find out what your consumers want. What are your rivals doing that you aren’t? Are they interacting online with their customers? Communicate with your customer base and find out what areas you could be doing better in.
For a successful ecommerce site to work it needs to be designed correctly, be able to match up to Google’s metrics, run smoothly, and be marketed correctly. You will need to drive customers there and also engage them long enough that they want to make a purchase. Marketing tools can also help you to see where and why visitors are bouncing and then you can fix these problems to increase conversions.